NFL in major broadcasting change for 2024 playoffs as new broadcaster pays $120m for exclusive deal like Peacock

AMAZON Prime is set on growing its broadcasting power in the NFL as the company obtained the right to show the league’s playoffs. The NFL reportedly struck a $120 million broadcast deal with Amazon Prime this week, replacing NBCUniversal’s Peacock as the league’s exclusive streaming rights partner for a playoff game next postseason. APAmazon Prime has bought the right to an NFL playoff game[/caption] GettyAmazon Prime paid $120 million to beat out NBC to show one of the NFL’s playoff games exclusively[/caption] Michael McCarthy of FOS reported Wednesday that the deal is expected to finalize, and Amazon will be “paying an estimated $120 million for exclusive rights.” However, this isn’t the first time the network had a chance to broadcast playoff football.  The Wall Street Journal reported that the NFL approached Amazon first before going to Peacock last year. NBCUniversal paid nearly $110 million for the exclusive rights to show the Kansas City Chiefs road match-up against the Buffalo Bills in the wild-card round. It was the first time the NFL ever showed a playoff game on a stream-only platform. Despite the backlash from fans and celebrities, putting the game behind a paywall was wise, as it ended up becoming the most-streamed live event ever in the U.S., with close to 23 million viewers. That figure was up over 6% from the year’s prior Wild Card showing, which drew 21.8 million viewers on the NBC broadcast.  Amazon Prime already has a strong hold on Thursday Night Football after paying the NFL 11 billion for 11 years of service. Thursday Night Football saw its numbers skyrocket this year, averaging nearly 12 million viewers in 2023, which is an increase of 24% compared to the company’s first year.  But the networks has also run into some low numbers and trouble along the way.  Their exclusive Black Friday game struggled to score large numbers compared to their peers at Fox and ESPN. Amazon’s exclusive playoff stream only reached 9.61 million viewers compared to the NFL’s three Thanksgiving Day games, which averaged an incredible 34.1 million viewers. The NFL might not elect to have another Black Friday game, but FOS reports that it’s likely to happen again. “Given how pleased the two partners were about the marriage of football and e-commerce, I’d bet that game becomes another tentpole event on the NFL calendar.” FOS report said.  NFL Commissioner Roger Goodell spoke about the league’s partnerships with streaming services and their strategy for using them ahead of the Super Bowl. “We have to fish where the fish are, and we have a lot of consumers that are on those platforms. And the Peacock game showed that… “Amazon showed that over the last two years. … Our fans are on these platforms, and our fans want to access them.”

NFL in major broadcasting change for 2024 playoffs as new broadcaster pays $120m for exclusive deal like Peacock

AMAZON Prime is set on growing its broadcasting power in the NFL as the company obtained the right to show the league’s playoffs.

The NFL reportedly struck a $120 million broadcast deal with Amazon Prime this week, replacing NBCUniversal’s Peacock as the league’s exclusive streaming rights partner for a playoff game next postseason.

AP
Amazon Prime has bought the right to an NFL playoff game[/caption]
Getty
Amazon Prime paid $120 million to beat out NBC to show one of the NFL’s playoff games exclusively[/caption]

Michael McCarthy of FOS reported Wednesday that the deal is expected to finalize, and Amazon will be “paying an estimated $120 million for exclusive rights.”

However, this isn’t the first time the network had a chance to broadcast playoff football. 

The Wall Street Journal reported that the NFL approached Amazon first before going to Peacock last year.

NBCUniversal paid nearly $110 million for the exclusive rights to show the Kansas City Chiefs road match-up against the Buffalo Bills in the wild-card round.

It was the first time the NFL ever showed a playoff game on a stream-only platform.

Despite the backlash from fans and celebrities, putting the game behind a paywall was wise, as it ended up becoming the most-streamed live event ever in the U.S., with close to 23 million viewers.

That figure was up over 6% from the year’s prior Wild Card showing, which drew 21.8 million viewers on the NBC broadcast. 

Amazon Prime already has a strong hold on Thursday Night Football after paying the NFL 11 billion for 11 years of service.

Thursday Night Football saw its numbers skyrocket this year, averaging nearly 12 million viewers in 2023, which is an increase of 24% compared to the company’s first year. 

But the networks has also run into some low numbers and trouble along the way. 

Their exclusive Black Friday game struggled to score large numbers compared to their peers at Fox and ESPN.

Amazon’s exclusive playoff stream only reached 9.61 million viewers compared to the NFL’s three Thanksgiving Day games, which averaged an incredible 34.1 million viewers.

The NFL might not elect to have another Black Friday game, but FOS reports that it’s likely to happen again.

“Given how pleased the two partners were about the marriage of football and e-commerce, I’d bet that game becomes another tentpole event on the NFL calendar.” FOS report said. 

NFL Commissioner Roger Goodell spoke about the league’s partnerships with streaming services and their strategy for using them ahead of the Super Bowl.

“We have to fish where the fish are, and we have a lot of consumers that are on those platforms. And the Peacock game showed that…

“Amazon showed that over the last two years. … Our fans are on these platforms, and our fans want to access them.”